Guest Writer
- 1. It’s Cost Effective:
While e-mail may still not be the most highly respected
communications channel, it's one of the most sought after by
business. There is a tremendous amount of effort being placed on
driving e-mail opt-in capture as a way to drive engagement and
response. As business struggle to cope with the economic downturn,
email as a marketing channel will continue to rise in
popularity.
2. An e-mail opt-in is a means to target high-value customers: This level of permission you are being given to market to a prospect is invaluable. Regardless of the business you're in, it's been proven a person who provides opt-in permission to e-mail them will buy more, and more quickly, from your company – (through a variety of channels). Going after the opt-in makes sense.
3. E-mail doesn't work in a vacuum: Understanding that e-mail is only one element of a digital communications strategy is critical for anyone in any type of business. This truth forces you to think more strategically about the messages you send and the impact they may have. E-mail has been proven effective on augmenting the results from direct mail, radio spots, press releases, robocalling and other “traditional” marketing channels. It can lift the results of these efforts dramatically, done right.
These three truths provide great insight, and are even fantastic news for anyone whose job is in to manage the e-mail marketing for their company. It really demonstrates the e-mail channel isn't bound by groups or categories, but is healthy and growing in all sectors of client communication, regardless of industry.
It also makes good sense to know these core truths and opens up a world of opportunity to think outside of the box about your e-mail programs and try something new.
The more e-mail changes, the more it stays the same.
Author
Jim Lefkowitz
About the Author - Jim Lefkowitz is a marketing expert with over 20 years experience. Jim provides coaching for businesses and organizations on best practices of email marketing, designing strategic marketing initiatives and developing creative approaches to marketing with the use of online tools.
No matter what size your organization, his company, Cutty & Powers, can help you create e-Marketing campaigns that boost sales, increase ROI and build relationships. Contact Jim at: jlefkowitz@cuttypowers.com or call (732) 868-8208. On the web at www.cuttypowers.com .
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